An inclusive and impactful approach to member and employee communications.

like minds is part of the IGG portfolio and is a creative communications agency that’s all about employee engagement. Whether it’s pensions and benefits, reward and people, or financial wellbeing – we can help you make a difference.

We use our mix of creative strategy, writing and design to help people feel good about their money and their life at work.


Our passion and philosophy that drives everything we do for our pension clients is called No Member Left Behind™. No matter a member’s background, financial position, or pension knowledge (so far) – we help our clients create a fully inclusive approach to communications.

Financial Wellbeing

Our approach to financial wellbeing is all about being Money Minded™. Our relationship with money is emotional, deeply personal and influenced by our own life experiences. We help people think differently about their relationship with money.

Reward & Benefits

We create communications that help educate employees on their benefits – whether that’s implementing new technology or going through a harmonisation project.


We advise on and create communications for a wide range of HR areas, including Employer Value Propositions, Pay and performance communication, Wellbeing, Restructures and Recognition.

“I’ve thoroughly enjoyed working with you… you provided so much support over and above the work you were being asked to do. It was lovely to see that you were trying to anticipate our needs and move things along. I’ve certainly learned a lot from you.”
Pension specialist, International Beverage Company 

“Working with like minds has helped transform our member engagement proposition. Their creativity, market insight and collaborative way of working have been important in helping us win major clients, grow our assets under management and be recognised with industry awards.”
Proposition Lead – UK Pension Provider

“Our employee communications material played a vital role in ensuring employees were able to make their decisions with confidence. We know from the excellent feedback we have received across the company how impressed employees were with the material and how much it helped their understanding.”
CEO, National Retailer  

Key Contact

Jude Groves

Managing Director, like minds

Email me